I get asked this question a lot. Usually by people, who are new to the subject, or by people who have just heard of it by different names. Well, let me shed some light on it. So, you’ve never heard of Social Media. But have you heard web 2.0? New Media? Media 2.0? Basically, all [...]
I love Amazon. Scratch that. I adore Amazon. Amazon knows me. Intimately. They know what I want, what I already have, what I like, what I hate, what I need and what I my heart desires (but for some stupid reason is saving up for a more special occasion than right now). Amazon knows more [...]
Remember that rant I had last weekend about BudTV? Seems the channel is now close to succeeding in their mission to put off their audience. According to AdAge the ridiculous sign-up process is being blamed for the online TV channel’s failure by Anheuser-Busch’s executives. The content on the site is slowly emigrating to other Anheuser-Busch [...]
Last night I watched a movie called Henry Fool. I had never heard of it before and only stumbled upon it when looking up upcoming Fay Grim (which is a sequel). At first it “only” seemed like a (well done) character drama, but then it really gripped me. And it contains a cultural snapshot of [...]
Once upon a time there was a tailor of bespoke suits in London’s famous Savile Row. His name was Thomas Mahon. Thomas’ business was going alright, but a steadily climbing rent for his shop and the limited amount of people in the closer vicinity who can and want to afford tailored suits costing around USD [...]
I am a huge fan and promoter of the idea that large corporations (I’m talking the likes of Coca Cola, Nike and consorts) should set up their own online TV channel with original content that reflects and promotes their brand and associated lifestyle. It is the most awesome and revolutionary concept (read more on my [...]
Ever wondered why Buffy hardly ever sleeps (especially in the last 3 seasons)? Maybe it is only because she is the Slayer with all the super powers that come with that calling. But maybe she actually does consume an awful lot of energy drinks. One energy drink: Red Bull. Think about it: Buffy has speed, [...]
Yes, I am cutting right to the chase here… This is a question I get asked very often. The problem is, that there simply is no easy way to predict how implementing Social Media in your communication strategy is going to affect your bottom line. I am using the following formula to predict what a [...]
The gist: RSS is most commonly used to keep users of news websites, blogs, vlogs or podcasts up to date. If you see this sign you click on it to subscribe to the feed on the website. Updates will be delivered to a feed reader of your choice. You can the see if there is [...]
