Monthly Archives: May 2008

It’s working!

This doesn’t surprise me – it is the backbone of my work. But the box office success of War, Inc. is taking some people in Hollywood by surprise!
You remember: last week I recommended War, Inc. The team behind the film is using a viral marketing approach only, since they have 0 money they can devote [...]

Go to War

, Inc.
As you all know, I breathe film. So today I want to get your attention for a film that I think is brilliant and deserves to be watched many times: War, Inc.
I already wrote why you should watch it over on FilmTiki. But this is also interesting from a Social Media perspective: there is [...]

Indy on Seesmic

I have written about Seesmic before – it’s a video “chat” platform that has been gaining traction in the geek community. Now they seem to have a shot at getting mainstream, since they managed to pull off the following publicity stunt here in Cannes (I am in Cannes at the moment… if you also follow [...]

Who uses Social Media anyway?

I get that question a lot… the audience question. It is well known by now that the use of Social Media is not niche but mainstream. However, different people use different Social Media for different reasons. I am constantly researching audience data to be able to give advice on which channels to use.
If you want [...]