I get that question a lot… the audience question. It is well known by now that the use of Social Media is not niche but mainstream. However, different people use different Social Media for different reasons. I am constantly researching audience data to be able to give advice on which channels to use.

If you want to get a first overview on who does what online and why, you can find a nice little summary of a variety of user groups in this article on AdAge.com. And if there is anyone who you are interested in that cannot be found in these categories, leave a comment, and I’ll try to give you an overview.