This doesn’t surprise me – it is the backbone of my work. But the box office success of War, Inc. is taking some people in Hollywood by surprise!

You remember: last week I recommended War, Inc. The team behind the film is using a viral marketing approach only, since they have 0 money they can devote to traditional marketing. And it did the trick: they managed to get enough people out there to watch the film in theatres in LA and NYC and rake up more than $50,000.00 last weekend at the box office. Now if you do the math, this number correlates to the 2nd highest per screen average in the US (second only to Indiana Jones 4).

If people keep flocking to the theatres, the filmmakers will bring War, Inc. to additional cities around the US, which is what they are aiming for of course! They want this film to be seen by as many people as possible, and so they should – it is terrific!

So here is me playing my part in their viral marketing campaign (again): go see War, Inc. this weekend if you’re in LA or NYC! It is absolutely fantastic and deserves a wider release. And if you catch it, tell me how you liked it!