Category Archives: Social Media 101

Seth’s blogging tips

Seth Godin has some short and sweet tips on how to blog. Thought I’d send you there to read them as they are really useful. He raises a set of interesting questions on the bottom of that post: “What would happen if every single high school student had to have a blog? Or every employee [...]

Social Media (business) basics

This morning there was a wad of good introductory / explanatory articles in AdAge that I want to share with you (in case you are not reading AdAge – which, if you are a communicator, is inexcusable). This wee little piece is about some common misconceptions about the various Social Media and will explain the [...]

digitalks – initiating the uninitiated

Last time in Vienna I met the lovely and dedicated Meral Akin-Hecke, who initiated digitalks. digitalks is a series of events that are bringing Social Media to people who have heard of Web 2.0, but don’t know exactly what it’s all about. The first of a series of ten workshops, which are being held at [...]

So what if you don’t? (What are Social Media? Another Mini Series Pt 5)

To conclude this Mini Series (well, this season at least) I wanted to give you a brief idea what might happen if you choose to ignore Social Media altogether. In the short term, nothing much may change if you don’t participate in Social Media. A popular counterargument is that engaging in Social Media is a [...]

What are Social Media? Another Mini-Series (Part 4)

Which Social Media should you use? The answer to this question is unfortunately not that easy. It depends on a range of factors, as well as their combination and the correlations between them. Different Social Media platforms and applications have different uses. Here is a range of objectives that need to be examined in order [...]

What are Social Media? Another Mini-Series (Part 3)

Today: Are there any side effects? Social Media use does have side effects. Some of them are desired – and the reason why you want to participate in Social Media to begin with; some may seem a disincentive to you at first. Some of them are ongoing; some of them will turn into positive side [...]

What are Social Media? Another Mini-Series (Part 2).

This time on What are Social Media we are looking at the probing question: Why should you use Social Media? There are a number of ways you can profit from using Social Media tools and networks – personally and professionally. Here are some of the most common reasons for people to use Social Media in [...]

What are Social Media? Another Mini-Series (Part 1)

I get asked this question a lot. Usually by people, who are new to the subject, or by people who have just heard of it by different names. Well, let me shed some light on it. So, you’ve never heard of Social Media. But have you heard web 2.0? New Media? Media 2.0? Basically, all [...]

RSS – bringing news to you in real time

The gist: RSS is most commonly used to keep users of news websites, blogs, vlogs or podcasts up to date. If you see this sign  you click on it to subscribe to the feed on the website. Updates will be delivered to a feed reader of your choice. You can the see if there is [...]