Category Archives: Social Media for Business

Loudhail’s new product

Those of you following this blog will have noticed an increasing amount of posts in connection to the film industry and the paradigm shift happening in the way we watch videos, and how they are being promoted and distributed via the web (a shift which is definitely aided by the WGA strike). There is a [...]

Facebook advertising: the good, the bad.

The jury is still out on whether or not Facebook advertising actually works well or not. From what I have seen so far it is as I suspected: it works for some (the ones who comprehend HOW to ENGAGE people) and not for others (the ones who are NOT ENGAGING). This post on Technobabble has a couple [...]

Strategy first!

“Everybody’s” favourite Social Network Facebook released a feature for targeted advertising last week. If you’re a company, you can now register it on Facebook, and people can be your fans (rather than your friends).
Furthermore, you can buy flyers that are then displayed on people’s profiles. And: you can target those people as well according to [...]

Hollywood and the Internet

No, this post is not about the writer’s strike. Though I am all for it, and I think the time is ripe: Hollywood’s writers will get a bigger slice of the cake. But that is another discussion…
I found an article on Forbes Online Magazine about Hollywood marketing films on the Internet. Though the majority of marketing-money is still [...]

Social Networks are diverse

My feed delivered this article to me today. It is making a good point about the Long Tail that is Social Networks. You might be a resident of MySpace, Facebook, or LinkedIn, or even have a few accounts to stay in touch with a range of your acquaintances, but have you ever even looked at [...]

About the Free Burma campaign on Facebook

If you are interested about the influence of the Facebook group I wrote about yesterday, read this article on Wired.
I see this as more evidence for the growing power of the Facebook group feature. What do you think?

A new Facebook feature…

…will help make the platform even more mainstream.
This upcoming feature on Facebook will enable the users to group their contacts. You can let the different “groups” of people see different parts of your profile.
This is important because it is taking the wind out of those people’s sails who claim that Facebook should be for personal [...]

Living Spaces

Living Spaces has gone live again, with some essential social media additions. Gabriele Drossos is an interior designer working in Austria. She had a good web site already, but was after expanding her online presence to expand the reach of Living Spaces and explore new markets.
I suggested some new Social Media solutions for her redesigned [...]

Hollywood and Social Media: the Internet is your friend!

There is a shift happening in the way people are accessing video content. A recent global study by IBM has shown that the time spent on personal Internet use now rivals TV use. Furthermore, 81 percent of respondents reported that they have either watched or want to watch video on their PC.
These findings correspond with [...]

What I do (well, kinda)

Last week I read two interesting posts that are very closely related to my work.
Jeff Pulver asked “What is you Social Media Strategy?”. With the rapid rise of Facebook this year many companies started to realize that they might need a Facebook strategy. But as Jeff Pulver points out: “While some companies will have a [...]