I have been doing a lot of research on the combination of my two favourite media: film and Social Media. In this Mini-Series I will introduce you to some of my findings. Today: Social Media and the Independent Filmmaker. A success story. Somebody tells somebody, and they tell somebody else, and they tell somebody… it’s [...]

For those of you who miraculously didn’t know yet: Warner Bros. Entertainment and Universal Orlando Resort are building a Harry Potter theme park in Florida that is due to open in 2009/2010. Giant nerd that I am I’ll so be there! They are doing a great job in building a park for the fans, using [...]

If you’re a company, band, organisation whatever, you want people to love your brand, message, products, whatever it is that you do. You know this already. If you’re reading this page, you most likely have caught on to the fact that social media is an incredibly powerful tool for brand immersion – getting people to [...]

Remember Ode to Amazon, Pt1 (over in my Captain’s Log category)? When I wrote that I almost became a consumer evangelist for them. Not a fully-fledged one, but at least a passionate customer spreading the word of love, which nearly qualifies as evangelism. Let me elaborate how… but first (for those of you new to [...]