Tag Archives: advertising

Social Media (business) basics

17 March, 2008 – 10:19 am

This morning there was a wad of good introductory / explanatory articles in AdAge that I want to share with you (in case you are not reading AdAge – which, if you are a communicator, is inexcusable).
This wee little piece is about some common misconceptions about the various Social Media and will explain the different [...]

By loudhail | Posted in Social Media 101 | Also tagged , , , | Comments (0)

Get your money back?

26 November, 2007 – 6:50 pm

So, the WGA has gone back to renegotiate their contracts with the producers yesterday. No word as of yet how that is going. In the meantime, advertisers are getting nervous. I only just mentioned this possibility to a colleague last week: If TV sellers can’t hold their end of the bargain (which is: deliver the target audience they [...]

By loudhail | Posted in Captain’s Log | Also tagged , , , | Comments (0)

Facebook advertising: the good, the bad.

23 November, 2007 – 11:55 pm

The jury is still out on whether or not Facebook advertising actually works well or not. From what I have seen so far it is as I suspected: it works for some (the ones who comprehend HOW to ENGAGE people) and not for others (the ones who are NOT ENGAGING). This post on Technobabble has a couple [...]

By loudhail | Posted in Social Media for Business | Also tagged | Comments (0)