You remember: last week I recommended War, Inc. The team behind the film is using a viral marketing approach only, since they have 0 money they can devote to traditional marketing. And it did the trick: they managed to get enough people out there to watch the film in theatres in LA and NYC and rake up more than $50,000.00 last weekend at the box office. Now if you do the math, this number correlates to the 2nd highest per screen average in the US (second only to Indiana Jones 4).

If people keep flocking to the theatres, the filmmakers will bring War, Inc. to additional cities around the US, which is what they are aiming for of course! They want this film to be seen by as many people as possible, and so they should – it is terrific!

So here is me playing my part in their viral marketing campaign (again): go see War, Inc. this weekend if you’re in LA or NYC! It is absolutely fantastic and deserves a wider release. And if you catch it, tell me how you liked it!

As you all know, I breathe film. So today I want to get your attention for a film that I think is brilliant and deserves to be watched many times: War, Inc.

I already wrote why you should watch it over on FilmTiki. But this is also interesting from a Social Media perspective: there is a lot of grassroots buzz and people rooting for this film in the blogosphere, and the filmmakers are utilizing MySpace and Facebook in addition to that. It is an independent film, and the online buzz is a marketing channel  which I think works well – it is totally in the spirit of this project. Check out the articles I bookmarked on my del.icio.us for more background info.

All this buzz now needs to translate into the box office: War, Inc. is starting out with a very limited release only, but if the people flock to the theatres in NYC and LA it may go wider. So if you’re there, take it from someone who’s seen it twice already – go! Trust me, you won’t regret it.