loudhail » marketing http://blog.loudhail.com new media for new times Fri, 18 Mar 2011 03:23:43 +0000 en hourly 1 http://wordpress.org/?v=3.1 Go to War http://blog.loudhail.com/2008/05/23/go-to-war/ http://blog.loudhail.com/2008/05/23/go-to-war/#comments Fri, 23 May 2008 09:38:10 +0000 loudhail http://blog.loudhail.com/2008/05/23/go-to-war/ , Inc.

As you all know, I breathe film. So today I want to get your attention for a film that I think is brilliant and deserves to be watched many times: War, Inc.

I already wrote why you should watch it over on FilmTiki. But this is also interesting from a Social Media perspective: there is a lot of grassroots buzz and people rooting for this film in the blogosphere, and the filmmakers are utilizing MySpace and Facebook in addition to that. It is an independent film, and the online buzz is a marketing channel  which I think works well – it is totally in the spirit of this project. Check out the articles I bookmarked on my del.icio.us for more background info.

All this buzz now needs to translate into the box office: War, Inc. is starting out with a very limited release only, but if the people flock to the theatres in NYC and LA it may go wider. So if you’re there, take it from someone who’s seen it twice already – go! Trust me, you won’t regret it.

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