loudhail » twitter crisis communication http://blog.loudhail.com new media for new times Fri, 30 Jul 2010 18:03:11 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Twitter – probably not for crisis communication after all (or just yet) http://blog.loudhail.com/2008/02/01/twitter-probably-not-for-crisis-communication-after-all-or-just-yet/ http://blog.loudhail.com/2008/02/01/twitter-probably-not-for-crisis-communication-after-all-or-just-yet/#comments Fri, 01 Feb 2008 09:14:59 +0000 loudhail http://blog.loudhail.com/2008/02/01/twitter-probably-not-for-crisis-communication-after-all-or-just-yet/ Though the use of Social applications is very important in emergencies and crisis, one singular tool should not be relied upon in that event. Especially not Twitter.

Twitter has been struggling with outages a lot recently. I am not an avid Twitter user, but it is a very useful tool to stay in touch with your peers, your family, your friends, and all that easily via SMS. It is a great concept. However, with it having serious issues at the moment, I am not convinced it is a reliable channel…yet.

I am for the use of multiple communication channels – crisis or not. Sure, you may have preferences (or special uses – Twitter as a tool for business communication is great for spreading short, snappy news or updates); but if you want to make sure you reach who you want to reach – use channels that are fairly stable, or better yet: multiple channels. Especially when your message is important and time-critical.

]]> http://blog.loudhail.com/2008/02/01/twitter-probably-not-for-crisis-communication-after-all-or-just-yet/feed/ 0